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Hyunwoo Believes That Image-Oriented Ads Will Be More Persuasive for Individuals

Question 123

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Hyunwoo believes that image-oriented ads will be more persuasive for individuals concerned with the way they appear to others,whereas ads that stress product quality will be more effective for individuals who are less concerned with their public image.This belief represents the intersection of social psychology and


A) clinical psychology.
B) cognitive psychology.
C) personality psychology.
D) sociology.

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