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    Social Psychology Study Set 20
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    Exam 6: Attitudes
  5. Question
    Which Source Characteristic Best Explains Why a Company Might Recruit
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Which Source Characteristic Best Explains Why a Company Might Recruit

Question 64

Question 64

Multiple Choice

Which source characteristic best explains why a company might recruit a supermodel to endorse its products?


A) similarity
B) credibility
C) likeability
D) trustworthiness

Correct Answer:

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