Hatch and Schultz (2001)argue That Expressive Organizations Align Three Major

Hatch and Schultz (2001) argue that expressive organizations align three major organizational features: vision (strategy) ,culture (employees) ,and image (brand) by analysing the three possible gaps between them.One gap is the image-culture gap which refers to ______.

A) Management develop a vision not shared by employees,and which alienates or separates employees from the strategy of the organization.
B) Employees behave in ways that are inconsistent with the organizations espoused image.
C) There is conflict between the organizations vision and how the organization is being perceived in its own environment.
D) The image of the organization is stronger than its culture and so people behave more consistent with the image than the culture.

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