Multiple Choice
Advertising copywriter _____________ recognized in 1841 that there were merchants who needed to reach consumers other than their local newspaper readership.He contacted several Philadelphia newspapers and agreed to broker the sale of space between them and interested advertisers,thus inventing the advertising agency.
A) Volney B. Palmer
B) Cyrus Curtis
C) F. Wayland Ayer
D) J. Walter Thompson
Correct Answer:
Verified
Correct Answer:
Verified
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