Elle Was Very Excited About Her Instagram Ad for Her

Elle was very excited about her Instagram ad for her company's newest handbag, but her click-through rate in the first 24 hours was only 1.3%. Elle thought of four different ways she could modify her ad to improve her CTR, which she tested simultaneously, also for 24 hours. Which idea generated the best results? ​

A) After changing the message, her ad impressions were 10,000 and her ad clicks were 160.
B) After changing the image, her ad impressions were 10,000 and her ad clicks were 230.
C) After changing the headline, her ad impressions were 8,000 and her ad clicks were 160.
D) After adjusting the characteristics of her target audience, her ad impressions were 20,000 and her ad clicks were 200.

Correct Answer:

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