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Bristol-Myers Squibb, a Large Pharmaceutical Company, Has Developed a Campaign

Question 87

Multiple Choice

Bristol-Myers Squibb, a large pharmaceutical company, has developed a campaign to promote the development of their cancer drugs.. The campaign has a slogan, "Together We Can Prevail." This marketing strategy is being used by the company to satisfy ____ needs in the Maslow's hierarchy of needs.


A) esteem
B) safety
C) self-actualization
D) physiological

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