Crazy Crackerz Is a Very Successful Cracker and Chip Company

Crazy Crackerz is a very successful cracker and chip company known for its outrageous flavors. The company is ready to sell their products abroad but knows their cracker and chip flavors may need to be customized in each foreign market. Crazy Crackerz has a significant amount of money and resources to invest in this foreign expansion. The company should:

A) create an international division.
B) export the product using a straight extension strategy.
C) license the company's products.
D) enter into a joint venture with a foreign snack foods company.

Correct Answer:

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