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Procter & Gamble Has Nearly 100 Brands of Consumer Package

Question 94

Multiple Choice

Procter & Gamble has nearly 100 brands of consumer package goods. However, these products are not just randomly organized, but put into categories to help manage them. For example, paper towels and napkins include Bounty Basic Paper Towels, Bounty Paper Towels, and Bounty Napkins. Paper towels and napkins represent one of Procter & Gamble's:


A) product lines.
B) corporate groups.
C) product brands.
D) company segments.

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