In 2010, Kimberly-Clark Introduced the Huggies Little Movers Jeans, a Diaper

In 2010, Kimberly-Clark introduced the Huggies Little Movers Jeans, a diaper with a denim-like style. Mothers and mommy bloggers loved them and sales took off. Over the years, however, sales have leveled off as competition has grown and the market becomes even more fragmented. Which of the following marketing activities would be appropriate now for the Huggies Little Movers Jeans?

A) Introduce a new color or design of Little Movers
B) Provide coupons to motivate hesitant buyers to buy Little Movers
C) Communicate product details through television advertising
D) Drop the Little Movers line

Correct Answer:

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