Multiple Choice
Wilma is an older consumer that is very hesitant to buy new products. In fact, Wilma still has a landline phone and listens to music on a cassette deck. When asked a cell phone, Wilma responded, "Those new-fangled things are just not for me!" Wilma would fall into the ______ category of the diffusion process.
A) laggard
B) innovator
C) early majority
D) early adopter
Correct Answer:
Verified
Correct Answer:
Verified
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