Samuel Is an Average American - in Regard to Virtually

Samuel is an average American - in regard to virtually every demographic characteristic. Samuel is 45 years old, married with one child, and a first-level manager at Caterpillar in Peoria, Illinois. Samuel is thoughtful and pragmatic in his purchasing decisions, but doesn't want to be left behind. Samuel should be considered a(n) :

A) early majority consumer.
B) innovator.
C) early adopter.
D) laggard.

Correct Answer:

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