Malik Has an IPhone X and an Apple Laptop

Malik has an iPhone X and an Apple laptop. He is very happy with both of the Apple products he owns. More recently, Malik has considered an Apple Watch. Malik has been aware of the Apple Watch for years, but is just now gathering information about the Apple Watch and its capabilities. Malik is in the ______ stage of the new-product adoption process.

A) interest
B) awareness
C) trial
D) adoption

Correct Answer:

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