Apple Customers Have a High Degree of Brand Loyalty

Apple customers have a high degree of brand loyalty. Starting with the Apple I in 1976, Apple has introduced a stream of products for their customers. Look around your classroom and you are likely to see Apple laptops and the same students with an iPhone and perhaps an Apple Watch. Apple has largely grown their business through:

A) product development.
B) market penetration.
C) diversification.
D) market development.

Correct Answer:

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