As the Marketing Manager for Learning4Fun

As the marketing manager for Learning4Fun.com, you know you're going to be competing against other, well-established online educators when you initially launch your library of educational videos. Given that you'll be using a penetration pricing strategy, which pricing tactic seems like the best fit for you?

A) Offering a subscription rate of $19.99 a month
B) Setting two tiers of pricing: $18 a month for those who use the service less than 10 hours a month, and $24 for those who use the service more than 10 hours a month
C) Promising a reduced subscription rate of $21 a month, as opposed to the official rate of $25 a month, to the first 500 subscribers
D) Clarifying that your $29 monthly rate is based on having the largest educational video collection

Correct Answer:

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