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    Contemporary Marketing Study Set 3
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    Exam 17: Integrated Marketing Communications
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    An Advertising Message Showing Distinctive Differences Between "Theirs" Versus "Our
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An Advertising Message Showing Distinctive Differences Between "Theirs" Versus "Our

Question 113

Question 113

Multiple Choice

An advertising message showing distinctive differences between "theirs" versus "our" brand is utilizing a _____ appeal.


A) comparative
B) fear
C) sex
D) celebrity

Correct Answer:

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