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    Contemporary Marketing Study Set 3
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    Exam 17: Integrated Marketing Communications
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    Hardees Has Utilized Attractive Female Models Eating a Juicy Hamburger
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Hardees Has Utilized Attractive Female Models Eating a Juicy Hamburger

Question 96

Question 96

Multiple Choice

Hardees has utilized attractive female models eating a juicy hamburger in their television ads for the restaurant chain. Which advertising appeal is Hardees using?


A) Sex
B) Humor
C) Fear
D) Comparative

Correct Answer:

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