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Retailers Can Minimize the Time Taken to Get a Problem

Question 27

Multiple Choice

Retailers can minimize the time taken to get a problem resolved and increase customer satisfaction by


A) assuming what the customer is complaining about or what solution the customer is seeking.
B) minimizing the personal attention given to the customer and resolving the problem abruptly.
C) empowering the first contact employee to act quickly to solve the problem.
D) referring the customer to several different employees to get the problem resolved.
E) directing customers to leave feedback on the store's website.

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