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Home Day Is a Large Supermarket

Question 9

Multiple Choice

Home Day is a large supermarket. It recently launched its own brand of cereals called Fast Bites, equivalent to most national brands and also priced slightly lower. Therefore, Fast Bites is an example of a(n)


A) premium store brand.
B) generic brand.
C) copycat brand.
D) parallel import.
E) licensed brand.

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