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    International Marketing Study Set 8
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    Exam 13: Products and Services for Consumers
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    Because a Service Is Individually Produced and Is Virtually Unique
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Because a Service Is Individually Produced and Is Virtually Unique

Question 58

Question 58

Multiple Choice

Because a service is individually produced and is virtually unique, the service is said to have


A) liquidity.
B) coherence.
C) inseparability.
D) heterogeneity.
E) tangibility.

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