Rachel Is Creating an International Media Plan for Her Client

Rachel is creating an international media plan for her client.Which of the following is NOT true concerning global media planning?

A) Global media plans must piece together worldwide coverage with a variety of tools.
B) The internet is the only true global medium.
C) Cable TV companies offer an increasing number of international networks.
D) Satellites are regional,not global,in coverage.
E) Technical limitations,coverage areas,and government regulations prevent satellite transmission from becoming universal.

Correct Answer:

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