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Increasing Immediate Sales,attracting Attention at Decision Points,creating Interest,stimulating Urgency,and Encouraging

Question 90

Multiple Choice

Increasing immediate sales,attracting attention at decision points,creating interest,stimulating urgency,and encouraging trial and impulse purchasing are objectives for which IMC area?


A) direct marketing
B) guerilla marketing
C) advertising
D) point of purchase
E) public relations

Correct Answer:

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