Multiple Choice
Six months ago,Volkswagen launched a new campaign that included print ads and television commercials.Edwin thought the commercials were clever,but exposure to the commercials didn't change Edwin's behavior.However,six months after viewing the commercials,Edwin decided to purchase a new car,and he included Volkswagen on the list of cars to test drive.Edwin's behavior is an example of which of the following?
A) the break-even point
B) unaided recall
C) an instantaneous effect
D) a carryover effect
E) a synergistic effect
Correct Answer:
Verified
Correct Answer:
Verified
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