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    Exam 5: How Brand Communication Works
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    ________ Advertising Is Brand Communication That Gets Through Our Perceptual
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________ Advertising Is Brand Communication That Gets Through Our Perceptual

Question 135

Question 135

Multiple Choice

________ advertising is brand communication that gets through our perceptual filters,engages our attention,and makes a lasting impression on us.


A) Subliminal
B) Semiotic
C) Indirect
D) Direct
E) Breakthrough

Correct Answer:

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