Multiple Choice
The advertising agency also analyzed all media relevant to the client's target market.Not surprisingly,the agency found that women in their target market were heavy readers of health-related magazines,such as Prevention and Health.However,they also found that these women were heavy readers of shelter magazines,such as Better Homes and Gardens and House Beautiful.What kind of research did the agency conduct?
A) concept testing
B) consumer insight
C) media research
D) message development
E) evaluation research
Correct Answer:
Verified
Correct Answer:
Verified
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