Patrick and His Colleagues Were Working on the Creative Concept

Patrick and his colleagues were working on the creative concept for a client when they all seemed to hit a blank wall.To help overcome this,they decided to play a game of basketball.In the second half of the game,Patrick came up with a great idea,and they all went back to work.In which step of the creative process were Patrick and his colleagues when they were playing basketball?

A) immersion
B) ideation
C) incubation
D) evaluation
E) creative leap

Correct Answer:

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