Multiple Choice
When Budweiser beer started using the Budweiser frogs in commercials,people raved about how creative the advertising was.However,someone who had worked in the advertising industry for many years pointed out that he had used that creative idea several years before.This is an example of ________ advertising.
A) duplicate
B) revised
C) copycat
D) clichéd
E) vampire
Correct Answer:
Verified
Correct Answer:
Verified
Q58: A(n)_ connects with some emotion that makes
Q59: The unique selling proposition is a benefit
Q60: In marketing communication,using an idea that someone
Q61: Which of Frazer's six creative strategies is
Q62: The Harley-Davidson slogan "Steak for your ears"
Q64: A toll-free number,website URL,or email address are
Q65: Copywriters and art directors are the only
Q66: Which type of message strategy delivers information
Q67: In which step of the classic creative
Q68: Which of the following objectives is most