John Works as a Junior Marketing Executive at Frontloop Corporation

John works as a junior marketing executive at Frontloop Corporation.Frontloop Corporation manufactures guitars and other stringed instruments.It designs a new guitar,the Loneway,customized for the folk music genre.It plans to attract both folk artists and folk music lovers with its advertising campaigns and decides to exclusively use mass-media marketing techniques to advertise the Loneway guitar.What arguments can John use if he wants to convince Frontloop to adopt digital media instead of television advertising?

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