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    Marketing Study Set 2
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    Exam 12: Engaging Consumers and Communicating Customer Value: Advertising and Public Relations
  5. Question
    The Aim of ________ Is to Make Ads So Engaging
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The Aim of ________ Is to Make Ads So Engaging

Question 82

Question 82

Multiple Choice

The aim of ________ is to make ads so engaging or useful that people want to watch them.


A) branded entertainment
B) advertainment
C) social advertising
D) subliminal advertising
E) infotainment advertising

Correct Answer:

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