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Ellis,a Marketing Manager at a Regional Chain Restaurant,has Decided to Create

Question 71

Multiple Choice

Ellis,a marketing manager at a regional chain restaurant,has decided to create a contest asking the public to create commercials for the restaurant.Winning entries will be posted on the organization's home page.Ellis' plan is an example of ________.


A) consumer-generated marketing
B) frequency marketing
C) customer-club marketing
D) sustainable marketing
E) multi-level marketing

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