As a General Rule, When Should the Salesperson Begin Focusing

As a general rule, when should the salesperson begin focusing on the price of the product?

A) Never
B) Once the prospect's needs have been defined and the salesperson has shown how those needs can be addressed with the product or service
C) Once the prospect's needs have been defined but just prior to the salesperson introducing solutions.
D) At the beginning of the sales dialogue to ensure the buyer can afford the product (and avoiding wasting time if the buyer can't afford the product)
E) After asking the buyer to make a purchase (and then only if the buyer asks for the price)

Correct Answer:

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