Multiple Choice
Although standardization of services may be difficult to achieve,firms can attempt to:
A) Achieve standardization through training of employees.
B) Provide high levels of consistency.
C) Rationalize why standardization is not achieved.
D) Develop more franchises in order to achieve standardization.
E) Ignore the impact of lack of standardization of service on customers.
Correct Answer:
Verified
Correct Answer:
Verified
Q17: Services account for about _ of the
Q18: Complete standardization of a service:<br>A) Is an
Q19: In terms of being in tune with
Q20: Business format franchising often is used in
Q21: The salvage value of unsold services is:<br>A)
Q23: The service sector of the U.S.economy is
Q24: Generally services are:<br>A) More difficult to standardize
Q25: The difference in approach and emphasis used
Q26: As a general rule,marketing channels for services
Q27: Service providers,in effect,are:<br>A) Manufacturers.<br>B) Retailers.<br>C) Manufacturers and