In Order for a Cooperative Advertising Program to Work Effectively,the

In order for a cooperative advertising program to work effectively,the channel members must do all of the following except:

A) Have a sufficient inventory of the product.
B) Pass the high cost of print ads to the manufacturer.
C) Provide personal selling support as needed.
D) Offer adequate point of purchase display.
E) Expect the manufacturer to carefully administer the program.

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