A Well Designed and Managed Marketing Channel

A well designed and managed marketing channel:

A) Will be able to eliminate conflict among the channel members.
B) Will have mechanisms for dealing with conflict because it cannot be eliminated.
C) Will only have conflict of the type that does not impact channel efficiency.
D) Will have contracts among the channel members that effectively resolve conflict before it arises.
E) Will have to deal with conflict on an ad hoc basis as nothing else can be done.

Correct Answer:

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