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Cisco Systems' Networking Academy Is an Example of How a Marketer

Question 25

Multiple Choice

Cisco Systems' Networking Academy is an example of how a marketer can link philanthropic strategy, its competitive advantage and broader social good.To address a chronic deficit in IT job applicants, the company created the Network Academy concept to contribute networking equipment to schools.This is an example of:


A) corporate marketing.
B) cause-related marketing.
C) international marketing.
D) network marketing.

Correct Answer:

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