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What Is the Main Concern About Using a Multinational Mega-Agency

Question 50

Multiple Choice

What is the main concern about using a multinational mega-agency?


A) The agency will not be able to provide effective marketing solutions.
B) The agency will charge fees to the buyer that exceed the original costs in the bid.
C) There will be a conflict of interest.
D) The agency won't be able to manage the pressure of serving an international company.

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