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    Exam 5: Secondary Sources of Marketing Data
  5. Question
    The PRIZM System for Market Cluster Analysis Is Based on the Fact
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The PRIZM System for Market Cluster Analysis Is Based on the Fact

Question 34

Question 34

True/False

The PRIZM system for market cluster analysis is based on the fact that people of widely varying sociological backgrounds may be found within a single geographical area.

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