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Which Entry Mode Gives a Multinational Company the Tightest Control

Question 10

Multiple Choice

Which entry mode gives a multinational company the tightest control over foreign operations?


A) Exporting from the home country and letting a foreign agent organize local marketing
B) Licensing
C) Franchising
D) Entering into a joint venture with a foreign company to set up overseas operations
E) Setting up a wholly owned subsidiary

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