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Jasmine Finished Writing a News Release About Her Company's New

Question 2

Multiple Choice

Jasmine finished writing a news release about her company's new product. She intends to e-mail the message to local television and radio stations as well as newspapers in hope that they will find the information newsworthy and run a story about the product. Jasmine's efforts represent the firm's


A) public relations.
B) institutional advertising.
C) secondary advertising.
D) interactive marketing.

Correct Answer:

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