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Stephen Has Opened a BBQ Restaurant That He Hopes Will

Question 5

Multiple Choice

Stephen has opened a BBQ restaurant that he hopes will be seen as a sports bar.Which of the following best describes an example of a need for positioning?


A) Stephen receives a complaint from a customer about the lack of heat in the BBQ sauce.
B) Stephen notices several Facebook postings that describe his restaurant as "a good family restaurant" and "a perfect end to a day of shopping."
C) Stephen notices several Facebook postings that describe his restaurant as good but a bit pricey.
D) Stephen notices that many calls are coming in asking for directions to his location.

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