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    Marketing Research An Applied Orientation
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    Exam 9: Measurement and Scaling: Noncomparative Scaling Techniques
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    Wal-Mart Is: Powerful -:-:-:-:-X-:-:-: Weak
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Wal-Mart Is: Powerful -:-:-:-:-X-:-:-: Weak

Question 39

Question 39

Multiple Choice

Wal-Mart is: Powerful -:-:-:-:-X-:-:-: Weak
Unreliable -:-:-:-:-:-X-:-: Reliable
The above scale is an example of a ________ scale.


A) continuous rating
B) Stapel
C) semantic differential
D) Likert

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