Multiple Choice
A newspaper article announced that VoiceStream Wireless,the nation's sixth- largest wireless carrier,was changing its name to T- Mobile and that to begin the makeover process it had replaced spokesperson Jamie Lee Curtis with Catherine Zeta- Jones.Of which element of the promotion mix is this an example?
A) advertising
B) product
C) public relations
D) personal selling
E) sales promotion
Correct Answer:
Verified
Correct Answer:
Verified
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