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An Ad for Maybelline Age- Minimizing Makeup in Ladies' Home

Question 56

Multiple Choice

An ad for Maybelline age- minimizing makeup in Ladies' Home Journal magazine featured actress Melina Kanakaredes and offered readers a $1- off coupon when they try the new makeup.In terms of the communication model,the medium of this ad is .


A) the target market to whom Melina Kanakaredes appeals
B) readers who redeem the $1- off coupon
C) Maybelline
D) Melina Kanakaredes
E) Ladies' Home Journal

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