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    Principles of Marketing Study Set 7
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    Exam 17: Direct and Online Marketing: Building Direct Customer Relationships
  5. Question
    Are Designed to Engage Consumers in Interactions That Will Move
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Are Designed to Engage Consumers in Interactions That Will Move

Question 12

Question 12

Multiple Choice

are designed to engage consumers in interactions that will move them closer to a direct purchase or other marketing outcome.


A) Corporate Web sites
B) Web communities
C) Marketing Web sites
D) Brand Web sites
E) Affiliate programs

Correct Answer:

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