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    Exam 15: Advertising and Public Relations
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    High Audience Selectivity; Flexibility; No Ad Competition Within the Same
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High Audience Selectivity; Flexibility; No Ad Competition Within the Same

Question 90

Question 90

Multiple Choice

High audience selectivity; flexibility; no ad competition within the same medium; allows
Personalization.Which medium has these advantages?


A) advertising
B) television
C) radio
D) direct mail
E) outdoor

Correct Answer:

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