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    Exam 14: Communicating Customer Value: Integrated Marketing
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    SIM University's Initial Ads for the School's New MBA Program
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SIM University's Initial Ads for the School's New MBA Program

Question 30

Question 30

Multiple Choice

SIM University's initial ads for the school's new MBA program are most likely intended to create ________.


A) liking
B) awareness
C) preference
D) insistence
E) conviction

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