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    Exam 12: Marketing Channels: Delivering Customer Value
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    When McDonald's Joined Forces with Sinopec,China's Largest Petrol Retailer,to Place
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When McDonald's Joined Forces with Sinopec,China's Largest Petrol Retailer,to Place

Question 67

Question 67

True/False

When McDonald's joined forces with Sinopec,China's largest petrol retailer,to place restaurants at the latter's more than 30,000 petrol stations,they formed a horizontal marketing system.

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