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    Marketing Management
  4. Exam
    Exam 4: Managing Marketing Information
  5. Question
    For Primary Data to Be Useful to Marketers,it Must Be
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For Primary Data to Be Useful to Marketers,it Must Be

Question 8

Question 8

Multiple Choice

For primary data to be useful to marketers,it must be relevant,current,unbiased,and ________.


A) descriptive
B) accurate
C) inexpensive
D) collected before secondary data
E) experimental

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