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Marketers Often Split the Baby Boomers into Three Smaller Groups-Leading

Question 56

Multiple Choice

Marketers often split the baby boomers into three smaller groups-leading boomers,core boomers,and trailing boomers-each with its own beliefs and behaviors.This is known as ___________.


A) generational marketing
B) age segmentation
C) niche marketing
D) belief marketing
E) value marketing

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