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    Small Business Management
  4. Exam
    Exam 15: Product Development and Supply Chain Management
  5. Question
    Match the Term with Its Definition
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Match the Term with Its Definition

Question 48

Question 48

Essay

Match the term with its definition.
a.Brand
b.Brand image
c.Brand name
d.Brandmark
e.Design patent
f.Direct channel
g.Indirect channel
h.Patent
i.Service mark
j.Trade dress
k.Trademark
l.Utility patent
-A brand that cannot be spoken

Correct Answer:

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