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    Exam 17: Promotional Planning
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    Telephone Calls and Mail Surveys Are Examples of
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Telephone Calls and Mail Surveys Are Examples of

Question 33

Question 33

Multiple Choice

Telephone calls and mail surveys are examples of


A) impersonal referrals.
B) marketer-initiated contacts.
C) personal referrals.
D) customer-initiated contacts.

Correct Answer:

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